Steve DiMatteo wasn't always an entrepreneur; far from it, in fact. His Cleveland-based boy band, He♥rtBeat, brought local fame in the late 2000s and kept him on the move. The band toured all over northeastern Ohio, building up a solid fanbase. After the smash hit "Shirley You Remember Me," Steve's career was about to explode.
Unfortunately, after an incident at Progressive Field during the Cleveland Indians' "BM with the GM" promotion in the summer of 2007, everything stopped up. But Steve wasn't going to let a simple misunderstanding bring him down, and he vowed to plow forward. Inspired by the idea of "BM with the GM," Steve, after countless unanswered emails to Terry Francona, decided to take matters into his own hands--and so the movement began.
Steve worked tirelessly for almost a decade to create a beverage that would move its drinkers to their very core. Finally, he discovered the life-changing recipe for The Turbo, our first and most faithful hard prune juice. The tidal wave of success brought on by The Turbo led to a flavor explosion that became our other popular prune juices that you can enjoy today.
Steve found himself in the bowels of despair and determinedly worked his way out. With Steve's Hard Prune Juice, you, too, can release the monsters within you.